Leadway Group, Nigeria’s foremost non-banking financial services provider, has launched a nationwide retail campaign to drive financial inclusion and enhance awareness of its comprehensive suite of solutions. This initiative underscores Leadway’s commitment to delivering accessible and tailored financial products designed to meet the diverse needs of Nigerians.
The campaign, tagged “No Looseguard”, is a collaborative effort among Leadway Group’s five subsidiaries and business extensions: Leadway Assurance Company (LAC), Leadway Asset Management (LAM), Leadway Pensure (LP), Leadway Capital and Trust (LCT), and Leadway Health (LH). Together, these entities offer a holistic approach to financial security and wellbeing, ensuring Nigerians have access to robust insurance, investment, pension, trust, and health solutions.
The campaign aims to educate Nigerians about the importance of proactive planning for wealth creation, risk management, retirement security, wealth protection, wealth transfer, and physical well-being. It emphasizes that the tools for effective planning are available to Nigerians through the comprehensive one-stop shop offered by the Leadway Group.
Speaking on the campaign, Diana Mulili, Head of Digital Business at Leadway, highlighted the significance of intentional life decision-making and the Group’s commitment to empowering individuals to make smarter choices for their financial security, fulfilled living and peace of mind, despite life’s uncertainties.
“Nigerians need to take deliberate steps to secure their financial future and overall well-being. As the campaign rightly states, ‘Life comes at you fast,’ so don’t lose guard; because if you snooze, you lose. We have launched this campaign to educate and engage the market, equipping individuals with the knowledge and tools to make informed financial, health, and life choices. Our unified retail campaign allows us to communicate consistently across multiple platforms, strengthening brand awareness, trust, and customer engagement across our range of services.”
Diana further highlighted Leadway’s commitment to customer-centric and innovative solutions, stating, “In today’s rapidly changing financial environment, consumers are looking for not only security but also personalised services that seamlessly integrate with their diverse needs. Leadway Group is well-equipped to meet these expectations through a diverse portfolio that offers real value and peace of mind.”
To ensure maximum impact, the campaign launched strategically with market activations focused on key commercial hubs across Nigeria, in Lagos, Abia, Enugu, Ibadan, and Abuja. Through targeted outreach in these locations, Leadway aims to bridge the gap in financial literacy and accessibility.
Ultimately, this digital media-led integrated communications campaign reaffirms Leadway Group’s relentless quest to empowering Nigerians with essential financial tools, health management solutions, and the knowledge needed for long-term security and prosperity. By enhancing awareness and accessibility, Leadway Group plays a crucial role in strengthening Nigeria’s financial ecosystem.
