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Image Spin: Launch Of Sanlam Nigeria ‘Family Love’ And *1056# ‘Code Of Confidence’ The Traction Code

Nwanne Ikemefune by Nwanne Ikemefune
February 9, 2026
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Image Spin: Launch Of Sanlam Nigeria ‘Family Love’ And *1056# ‘Code Of Confidence’ The Traction Code
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Sanlam Nigeria, the midwife of two insurance companies, Sanlam Life Insurance Nigeria Limited and Sanlam General Insurance Nigeria Limited launched two products today at Orientals Hotel Victoria Island Lagos, one each for each company. In the featured picture, the CEOs of the companies were joined by the CEO of Sanlam Ghana, Tawiah Ben-Ahmed, flanked by Bode Opadokun of Sanlam General (left) and Tunde Mimiko of Sanlam Life

The two offerings are Family Love by Sanlam Life and *1056# Code of Confidence by Sanlam General. The first is a funeral product with several first of its kind addons, the second is a USSD code that allows customers access speedy resolution of motor claims and also a first of its kind in Nigeria. *1056# has already gained traction and Family Love is following after.

In his remark, the CEO of Sanlam Ghana, Ben-Ahmed said it was striking that Sanlam Nigeria chose the customer service celebration week, a global event to launch the two products ‘with unwavering commitment to serve the market with empathy in consideration and ensure that everything you do has a lasting impact, legacy.’ While delivering the well wishes of the Ghana sister company, he said the launch of the offerings was amazing promising to replicate Code of Confidence in Ghana just as Family Love a market rejuvenation offering for Ghana Sanlam was adapted by Sanlam Life Insurance Nigeria.

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