The managing director at African Alliance Insurance Plc, Mrs Joyce Ojemudia, has charged the media to create a customer-focused collaboration that leans on working with students to spread the gospel of insurance and creating digital vibrancy that encourage virality.
Ojemudia said this today, Thursday (July 8) at the National Insurance of Insurance and Pension Correspondents annual general meeting in Lagos, pointing the members of the association to the insurance students association of universities that NAIPCO can collaborate with to enhance insurance awareness.
She also commented on the digital adoption which she noted “is taking better roots” but much more areas of virality she advised should be explored in the digital space.
She advised website owners to optimise sites by embracing a viable email marketing tool to drive traffic to these sites and encourage virality and have an active and social media presence. She was represented by the head marketing, Mr. Emmanuel Eburajolo.