Nigeria media practitioners have received charge to get up and go for Artificial Intelligence integration into media programming on all platforms.
The position was canvassed by the CEO, New Horizons Nigeria, Tim Akano, as the guest speaker at the public presentation of Business Journal in Lagos at the weekend, where he implored Nigeria media practitioners to step out of the ‘lag behind’ zone and join other nations like America, China and Japan.
Reminding the media that we are in the age of “Innovate or Perish” Akano suggests that the media should establish www.Journalism AI, ng with a view to making the benefits of AI more accessible and counter inequalities in the global news media.
He offered several gap closing measures like, urgently creating a new curriculum for journalism that mirrors today’s realities; and advise to publishers to meet audience where they are and, at the convenience of the readers. Another step up he mentioned, is to convert casual readers to loyal partners who pay and recommend your content to others, and experiment with different monetization strategies.
Other avenues for running with AI he outlined are, embrace of diverse strategic partnerships, integrate and encourage mobile journalism, employ data in decision making and, “marry the AI beast before it pushes you to join the rank of useless humans whose population is presently at 3 billion worldwide by WEF.”