In a major rebranding, Africa’s largest non-banking financial services company, Sanlam, has transformed from FBNInsurance to Sanlam Life Insurance Nigeria Limited and Sanlam General Insurance Nigeria Limited to strategically position it to transform the insurance industry in Nigeria.
Sanlam Pan Africa (SPA) Life Insurance Cluster CEO Robert Dommisse, made the announcement Wednesday while addressing newsmen during the formal launch of the company’s brand in the Nigerian market in Lagos; a market it regards as one of the most important for the Sanlam Group because its such a key economy on the African continent.
Highlighting Nigeria’s high rating, and its importance in West Africa market to Sanlam, he explained that Sanlam Pan Africa is the division in Sanlam Emerging Markets, which encompasses Sanlam Group’s businesses in Africa and other emerging markets such as India and Malaysia.
He explains the uptick of Sanlam strong presence and operation in Nigeria “We have a good business in the Nigeria market, and we are going to continue invest and grow the operation. It is important for us that we do so under the Sanlam brand so that the existing and potential customers know that they will be getting the full support of the promises we make in the market.”
“We’re very excited about the introduction of the Sanlam brand in Nigeria and we believe it’s a great moment in time for us to step forward to show our brand across an array of touch points and have our diverse stakeholders interact positively with the brand in the Nigeria market,” he added.
Speaking on the same line of optimism, the Managing Director and Chief Executive Officer, Sanlam Life Insurance Nigeria Limited Mr Tunde Mimiko, stated that the company looks forward to the next exciting turbo charged chapter of the business under the banner of the Sanlam brand which is committed to continuously promoting consumer access and inclusion in financial services across the African continent.
He reiterated that the introduction of the Sanlam brand is a milestone development for Nigeria. “Through our innovative brand offering, we look forward to delivering services that empower generations of Nigerians to be financially secure, confident, and prosperous.”
Mr Bode Opadokun Managing Director and Chief Executive Officer, Sanlam General Insurance Nigeria Limited, assured that the management of the company will continue to evolve its business and products to add value to many lives.
“As we step into another exciting phase of our journey, we look forward to delivering services through the compelling brand of Africa’s leading non-banking financial services organization, Sanlam, both in the Nigerian market and West African region.” he said.